Press & Media Kit

Welcome to the Red Clay Democrats Press Kit!This resource is designed to provide journalists, supporters, and partners with comprehensive and up-to-date information about our PAC. Here, you will find everything needed to understand our mission, initiatives, and the values we stand for, including downloadable high-resolution logos, photos, detailed policy positions, and talking points. Our press kit is intended to ensure consistency and accuracy in the information disseminated about our activities and to facilitate the creation of informed content by the media.Whether you are looking to write a story, promote our cause, or learn more about our goals, this press kit is your go-to resource. Please utilize these materials to help spread the word about our critical work and advocate for progressive change within our community.If you have any questions or need further details, reach out to us at communications-director@redclaydems.org.

Table of Contents

Media Resources

Red Clay Logo 1

Landscape

Dimensions: 1920px/1080px

Size: ~78kb

Styles: Red, White, Clear

Purpose: Primary branding

Red Clay Logo 2

Social Logo

Dimensions: 500px/500px

Size: ~16kb

Styles: Red, White, Clear

Purpose: Social branding

Red Clay Logo 2

Vertical Logo

Dimensions: 1080px/1920px

Size: ~36kb

Styles: Red, White, Clear

Purpose: Secondary branding

Red Clay Logo 2

Canvas Logo

Dimensions: 1920px/1080px

Size: ~16kb

Styles: Red, White, Clear

Purpose: Partner branding

Talking Points

  • Commitment to Progressive Values: Emphasize our unwavering support for progressive policies that promote social justice, economic fairness, and environmental sustainability.
  • Legislative Goals: Outline our primary objectives for the upcoming legislative session, including key areas such as healthcare reform, affordable housing initiatives, and comprehensive climate action.
  • Community Engagement: Highlight our efforts to engage and mobilize community members through outreach programs, town halls, and volunteer opportunities, underscoring our commitment to grassroots activism.
  • Success Stories: Share examples of legislative victories and successful campaigns that have had a tangible impact on the communities we serve, showcasing our effectiveness in achieving policy changes.
  • Endorsement Criteria: Clarify the qualities and commitments we look for in candidates we endorse, including dedication to public service, alignment with progressive principles, and a proven track record of community involvement.
  • Voter Education: Discuss our initiatives to educate voters on critical issues, upcoming elections, and the importance of their participation in the democratic process.
  • Collaboration with Allies: Note our partnerships with other organizations, community groups, and leaders to amplify our reach and impact across multiple fronts.
  • Future Initiatives: Provide a sneak peek into upcoming projects and campaigns that aim to further our mission and expand our influence in new areas.
  • Call to Action: Encourage supporters and media representatives to join us in our efforts, whether through volunteering, spreading the word, or other forms of support.
  • Contact Information: Reiterate how to get in touch with our team for more detailed discussions, further information, or to arrange interviews and appearances by emailing us at communications-director@redclaydems.org.

FAQ

What is the mission of Red Clay?

The Red Clay Democrats have a distinct mission: to energize and organize active participation in Georgia’s Democratic future. We are a group open to anyone sharing this mission. From our founding, we have been dedicated to making the political process accessible to all who are interested in participating. Primarily, we are focusing our energy on organizing fundraising events, speaker events, campaign volunteering opportunities and community service projects related to the political process. We are also striving to provide a network of Georgia Democrats interested in meeting like-minded Georgians.

Red Clay focuses on supporting progressive Democratic candidates running in competitive races for seats in the Georgia legislature. 

Typically, applications are opened to the public during the summer following the primary season. Candidates who have won their primary and are the Democratic nominee for a State House or Senate seat can then apply to us. Our Selection Committee will then judge each candidate’s application along with any other materials submitted by the candidate.  

Members and non-members can donate to Red Clay via our ActBlue donation page.

Individuals can join the Red Clay Dems using our membership link. There are two kinds of membership.

$35 – General Membership:
Benefits include invitations to attend exclusive events free of charge or at a discounted rate on topics including important policy issues, political updates, campaign skills, and networking; regular communication to keep you up-to-date; and more.

$125 – Premier Membership:
Benefits include invitations to attend exclusive small group events with high-profile speakers, invitations to general member events free of charge or at a discounted rate on topics including important policy issues, political updates, campaign skills, and networking, regular communication to keep you up to date, the option to serve on the Red Clay leadership committee, and more.

Red Clay only provides financial support to competitive races in the Georgia legislature; however, we are happy to endorse Georgian candidates who meet our typical requirements even if they do not qualify for financial assistance per se. Contact us at communications-director@redclaydems.org with any questions.